ABOUT US

Strategic Wealth Planners, LLC is a privately-owned and operated financial services firm obligated to no one except our clients.  With a vision for the future we coordinate with our clients legal & accounting teams and advocate for our clients by exhausting all available resources.  Our investment and advisory services are offered through representatives of LPL Financial, an independent broker-dealer.  We are well positioned in the investment and insurance marketplace with solid relationships with industry leading companies.  We are unique in our approach and style.  If you are used to the large brokerage firms, working with us will be a refreshing experience.

Independent Company/Independent Broker vs. Captive Company/Agent

Captive Company:

  • The advisor or firm is obligated or required to place business through certain channels that may not be best for you the client
  • The advisor or firm is usually financially supported by a large company with stipulations
  • Captive companies can prohibit cross-selling limiting options for the client
  • Captive companies may push certain products over others

Independent Company (Like Us):

  • Represents the client and works to meet the individual needs for them
  • Does not have quotas to meet
  • Can objectively compare prices, products and services

 

BrokerCheck

Rick Clifford is a Registered Representative offering securities and advisory services through LPL Financial, member SIPC www.sipc.org. Securities offered to residents of DE, FL, NC, NJ, NY, PA & UT. Advisory services offered to residents of NJ. LPL Financial and Strategic Wealth Planners, LLC are not affiliated. LPL Financial and its representatives do not offer tax or legal advice. Individuals should consult their tax or legal professionals regarding their specific circumstances. LPL-4757090-052422

See LPL Financial Form CRS Customer Relationship Summary, available here, for succinct information about the relationships and services LPL Financial offers to retail investors, related fees and costs, specified conflicts of interest, standards of conduct, and disciplinary history, among other things. LPL Financial Forms ADV, Part 2A, which describe LPL Financial investment advisory services, Regulation Best Interest Disclosure Document, which describes LPL Financial broker-dealer services, and other client disclosure documents can be found